Call to reduce world meat consumption could benefit Canada’s pulse growers
Everyone from university professors to investment bankers and even Arnold Schwarzenegger are adding their voices to calls for reducing world meat consumption, in favour of a greater focus on plant-based proteins. As that sentiment mounts, it could bode well for Canada’s pea and lentil growers.
A group of investors representing US$1.25 trillion in assets is the latest voice calling for a shift away from meat-based diets towards a greater focus on plant-based protein. The investment group, linked through FAIRR (Farm Animal Investment Risk and Return) and ShareAction, sent a letter to more than a dozen global food companies, including Kraft Heinz and Nestle, highlighting the risks of an over-reliance on factory farmed livestock and the need to diversify into plant-based proteins.
A recent report from the Oxford Martin Programme on the Future of Food, published in April, expressed a similar sentiment, with the study focusing on both the environmental and health benefits to be gained from lowering the amount of animal-sourced foods in diets.
Even Arnold Schwarzenegger and James Cameron are campaigning in support of a Chinese government led initiative to reduce meat consumption by 50 per cent, under the tagline ‘Less Meat, Less Heat.’ Read more